Coen Kempen, Global Head of Strategy at MeMo² a Kantar company, is a seasoned media and research professional known for his expertise in cross-media measurement.
With over 15 years of experience in media research, Coen has earned international recognition for his real-time data-driven approach to demonstrating the value of media for brands, agencies, and publishers. He played a key role in the development of the THX. Platform, now a leading tool for automated cross-media effect measurements.
In collaboration with Kantar, Coen continues to lead the way in shaping media trends and predictions for the industry in 2024 and beyond.
What is In-Store for Retail Media?: Challenges and Opportunities
Panel discussion with Jumbo, MeMo2, Advertima and Unilever
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