About the speaker

Yashvir Shajadsingh is Manager Key Accounts at Albert Heijn Retail Media Services, where he is responsible for co-creating impactful media campaigns with advertisers. With five years of experience as an SIS consultant, he specializes in translating first-party shopper data into practical insights that drive more effective, data-driven retail media strategies. He is also the lead on the pioneering data collaboration project between Albert Heijn Retail Media Services, Dentsu and Heineken.

About the session

From shopper insights to smarter retail media planning

What happens when retail media planning starts with shopper understanding rather than assumptions? In this session, Yashvir Shajadsingh from AH Retail Media Services and Patrick Hinlopen from dentsu share how they used the SIS platform and a structured test‑and‑learn approach to explore how shopper insight can improve media planning. The result: a smarter way of working where first‑party data reveals category dynamics, strengthens decision‑making, and turns insight into more effective activation.