Casper van Wandelen is a seasoned professional with previous experience in commercial, marketing and customer strategy roles. Currently serving as the Retail Media Lead for the Benelux at Unilever, he is at the helm of leading relationships with all key retailers in the region and guiding a dedicated retail media team within their media agency. His strategic insights and leadership skills have been instrumental in driving successful collaborations and campaigns that enhance Unilever's retail media presence and effectiveness. 

Casper's expertise extends beyond his responsibilities at Unilever. He is an active contributor to the Retail Media working groups of the BvA and the UBA/BABM. His involvement in these groups underscores his commitment to advancing the field of retail media, sharing knowledge, and fostering best practices within the industry. 

What is In-Store for Retail Media?: Challenges and Opportunities

Panel discussion with Jumbo, MeMo2, Advertima and Unilever

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