With over 15 years of media experience, James Allison leads Advertima's market development across EMEA. He passionately advocates for Advertima's cutting-edge In-Store Audience AI, empowering retailers and partners to harness its full potential. James brings a unique blend of expertise in traditional media (having worked with giants like Clear Channel) and retail media, data, and insights (developing partnerships for a top UK retailer like ASDA and managing clients for Circana, a leader in CPG/FMCG loyalty programs and point-of-sale insights). Beyond Advertima, James actively shapes the industry's future by contributing to IAB Europe's retail media working group.

What is In-Store for Retail Media?: Challenges and Opportunities

Panel discussion with Jumbo, MeMo2, Advertima and Unilever

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